- Extensive consultative program to ready the business for international markets
- Market networking and communications
- Client market adaptation services
- Personalised business matching and facilitation services
- Access to trade facilitation services through a fast developing international network
Postcard from France
Australian businesses are doing very well in France and the present climate of football and rising trade in food,
fashion and consumer goods offers further opportunities for savvy exporters.
Australians have a good reputation in France and amongst French consumers and with France hosting the Rugby World Cup in 2007
and of course the Tour de France Australian companies have an excellent opportunity to leverage off these French based events
successfully as they have with sporting events all over the world.
Fast Track Rendezvous is playing an active role in matchmaking both French and Australian companies in key sectors of growth through representation
and development in major trade shows and important big events which create great hubs of export activity and help with ‘critical mass’ of clients,
distributors and potential join venture partners. Lots of this spontaneous business networking has led to a number of significant export deals for
both first time and experienced players in the highly competitive atmosphere of international business.
Many Australian businesses find the commercial and cultural aspects of international expansion daunting and Fast Track Rendezvous is specifically
designed to open markets in Europe without the normal commercial and cultural delays by offering market specific support including:
- French Business understanding
- Market specific strategic counselling
- French networking and contact expertise
- Cultural understanding
- Language skills and translation services
- Continuing representation in France
Trade Shows, Exhibitions and Events
Fast Track Rendezvous your business towards a large number of other world-class trade shows particularly in Fashion, cosmetics and beauty where Australian
companies are uniquely placed to succeed.
This year Eponimo and French Rendezvous represented clients at a number of high profile events in France and in particular, Lyon City Mode,
Paris Fashion Week and the Rugby World Cup all during September and October. Thousands of delegates from around the world attend
and the events provide a forum for international professionals in every facet of the development, management and operation of their respective sectors.
It provides a fantastic opportunity to meet new people, exchange knowledge and experience, discuss solutions, and discover new ideas.
Fast Track Rendezvous will provide representation opportunities for Australian companies and be making contact with the whole range of fashion,
cosmetics and beauty professionals, including:
- Designers, fashion houses and fashion brands
- Press contacts and public relations
- Distribution and wholesale
- materials suppliers
- materials manufacturers
- finance and investment firms
- professional organisations
The 2008 Fast Track Rendezvous will be a particularly significant event as it celebrates the completion of a three year effort to generate
bilateral commercial and cultural exchange between Australia and France. Events are being held first in Sydney and across Australia followed by Road Shows to France, including Paris,
and will offer an extraordinary market development environment that’s not to be missed.
Fast Track Market Intelligence
- Differing visions concerning major current issues, devoted to new perspectives on fashion, cosmetics and beauty
- Strategic directions, focusing on a forward-looking examination of issues in the field of fashion, with reference
to governance and management of the distribution system, money collection, manufacture and production, and quality of
product design and fabrication
- Technical aspects based on the work of the various fashion houses, distributors, retailers and individual contributions
- Marketing directions dealing with specific or multi-disciplinary subjects including, PR, advertising, promotions, POS and involving other international representatives
- Collections, at which selected individual contributions are presented
Fast Track to January - February 2008
Late February 2008 will see the hosting of the Paris Spring Summer Fashion Week and Salon International de la Lingerie, Fast Track Rendezvous will have laid
the ground work for an anticipated and very limited Australian delegation of 10 to 15 companies. Delegates will include designers, managers, proprietors
and other staff members of leading edge Australian fashion, cosmetics and beauty sector companies.
Eponimo Communication is promoting the Australian participation and co-ordinating an Australian delegation. The main elements of Eponimo involvement are:
- Promotion of Fast Track Rendezvous to potential participants in Australia
- Provision of information to delegates – accommodation options, local transport, suggestions for activities and post visit options for people planning to stay on
- Production of a website containing information about the Australian delegation
- An official welcome function, with external invitees is being planned for the Australian delegation
- An exhibit showcasing the work of the Australian delegates
- Contribution to several workshop sessions through representatives on the workshop committee
Eponimo and French Rendezvous may run a limited number of sector specific networking events throughout the year for your company
to participate in including; trade workshops in Paris and Australia as well as French Rendezvous (Australia) 2008.
These events provide unique networking opportunities and are attended by high profile sector specific keynote speakers, professionals, and media,
PR and industry VIP guests.
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